Photos

Mowi's photo palette should vary between environmental images, nature images and product images.

File tagging

Individual asset titles should follow this order:

  1. Asset name
  2. Unique description
  3. Market
  4. Intended media Ex: “Mowi 5” End tag France TVC”

Job Description should include this info:

  1. Brand campaign
  2. Media
  3. Market
  4. Year Ex: “Mowi Carrousel TVC 2019

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